American Express: Integrating Risk into Corporate Strategy

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTA059	Electronic Format: Rs. 300; Courier (within India):Rs. 25 Extra Themes -
Case Length	:	14 Pages
Period	:	2004
Organization	:	American Express
Pub Date	:	2004
Teaching Note	:	Not Available
Countries	:	Global
Industry	:	Financial Services

Abstract:

American Express (Amex) is a diversified financial services company. It provides a range of financial advisory, brokerage and asset management services. Amex is famous for its charge cards as well as revolving credit cards, which account for more than half of its revenue. Warren Buffett's Berkshire Hathaway owns about 11% of American Express. Amex's travel agency operations, is the world's largest issuer of travellers checks. This case discusses the various risks Amex faces and how the company manages these risks. MBA students, as part of the business strategy course, will find the case useful in understanding the various strategic approaches to risk management.